How to use the bounce decoder tool
I've added a few tools to this site, partially as quick access for myself, but also in the hope that you might also find them useful! Today's tool is the bounce decoder. If you've
1 min read
Blog
Delivery tips from an expert.
Plain explanations of why email ends up in spam, and what to do about it. Written from what I see looking after email delivery at Ghost, with every example anonymised.
Get new posts by email
A short note whenever I publish something, which is a couple of times a month at most. Unsubscribe any time.
Intro to Sam
A quick introduction: I'm Sam, responsible for the email delivery platform at Ghost. Platforms that send for thousands of customers hit every failure mode eventually: shared domains outgrowing their reputation, the 2024 bulk-sender rules, and the long
1 min read
Not sure what's wrong with your email?
Send me your domain. I'll take a look before we talk, and you'll leave the call knowing the top three things to fix, whether or not we work together.